datura Coffee is a specialty micro roastery in Paris, founded in April 2024 by Loïc Perneau, who spent four years as a barista and manager before stepping into roasting. Named after a genus of flowering plants in the nightshade family, the roastery focuses on seasonal microlots sourced from origins including Panama, Colombia, Guatemala and Ethiopia. Rather than working with fixed espresso or filter profiles, Loïc continuously adjusts his roasting approach for each lot, aiming to unlock its full aromatic potential while letting terroir and producer intention come through. Within months of launching, Datura was featured as the Coffeevine GEMS partner for December 2024, presenting two Geisha coffees from Guatemala and Ethiopia. Loïc still works as a barista alongside roasting, keeping a direct connection to the people drinking his coffee.