Qima Cafe describes itself as the UK's first tree to cup café. It is the retail arm of Qima Coffee, an ethical sourcing and trading organisation that works with a network of over 7,000 smallholder farmers and supplies specialty roasters across 40 countries. The café operates two London locations, in Covent Garden and on Warren Street, both of which won Good Food Blue Ribbon Awards for 2025/26. Qima's expertise in coffee genetics gives them access to coveted varieties including Gesha, Sudan Rume, and Yemenia, and their Best of Yemen auction lots have sold for nearly $1,000 per kilogram. Through the Coffee Tree Per Cup programme, every cup sold funds a young coffee tree for a farmer, and growers receive on average over 400% more than the standard international market price.