This Liberica coffee is sourced from the Quang Tri Cooperative in the Huong Phung commune of Vietnam. Grown by five families, this lot is a local mixed cultivar of the Liberica species. It undergoes a natural process, including a slow drying period of 25 days in greenhouses to enhance cup quality. The flavor profile features notes of strawberry, white chocolate, white grape, and roasted sesame. This coffee is roasted to a light-medium level.
Founded in 2019 by David Lalonde and Sophie Moreau, two Montreal natives who met at the Montreal Coffee Academy, Rabbit Hole Roasters emerged with a vision to create a radically different type of coffee company. The company earned Roast Magazine's prestigious "Micro Roaster of the Year 2023" award for their commitment to truth before hype and people before profit. Their approach challenges industry norms by focusing on emerging origins, publishing transparency reports, and addressing uncomfortable truths about inequality in the coffee trade, all while maintaining that they "know very little about coffee" and are okay with that.
