Rich Nieto founded Sweetleaf Coffee Roasters in 2008 in Long Island City, New York. The roastery produces small batches with a focus on quality and freshness, offering single origin coffees and house blends sourced primarily from cooperatives in Central and South America. Sweetleaf has grown steadily from its original Long Island City home into a multi neighborhood presence across Queens and Brooklyn. The spaces double as community gathering points, regularly featuring local art and serving as anchors in their respective neighborhoods.