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Loveless Coffees was founded in 2017 by Will Douglas and Joe Wieczorek under the original name Spectrum Coffees, roasting initially in Red Hook before relocating to Bushwick, Brooklyn. The company roasts on a Loring Falcon, which runs 30 percent more efficiently on gas than standard equipment, and follows what it calls a New York Nordic style: light to medium roasts with pronounced clarity, sweetness, and structure shaped by training in Norway and years behind the bar in New York. Loveless publishes the import prices it pays for coffee and, when possible, the per pound price paid directly to producers. The Bushwick café on Central Avenue serves the roastery's coffees alongside house baked pastries, and the team has earned recognition at public cuppings as far afield as Barcelona.