This coffee is a Cup of Excellence Brazil auction lot from Sitio Pedro Varinhas. It features the Arara variety, a hybrid of Obata and Yellow Catuai known for its resistance to leaf rust and ability to produce exceptional quality. The fruit ripens to a yellow color and matures slowly, allowing the seeds to develop complex sugars. This results in a flavor profile characterized by fruity and floral notes. This coffee represents a unique and high-quality selection from Brazil, showcasing the terroir and the work of the producer.
Vivid Coffee was founded in 2015 by Ian Bailey in Winooski, Vermont, initially roasting on a five kilo machine in the back of a local ice cream parlor. Bailey built the company around direct relationships with small farms, in some cases purchasing entire harvests year after year to provide producers with stability and predictability. The roasting style is clean and precise, designed to let each coffee's terroir speak without interference. Vivid's sourcing framework is values driven, shaped by the realities of climate change, coffee plant disease, and the global coffee price crisis that affect the producers it works with.
