This coffee is a Cup of Excellence auction lot from Brazil, specifically the Fazenda Olhos D'Agua farm. It features the Arara variety, a hybrid of Obata and Yellow Catuai known for its resistance to leaf rust and ability to produce exceptional quality. The beans are characterized by larger-than-average seeds and a slower maturation process, which contributes to the development of complex sugars. The resulting cup profile is noted for its fruity to floral flavors, reflecting the unique terroir of the region and the high standards of the producers.
Vivid Coffee was founded in 2015 by Ian Bailey in Winooski, Vermont, initially roasting on a five kilo machine in the back of a local ice cream parlor. Bailey built the company around direct relationships with small farms, in some cases purchasing entire harvests year after year to provide producers with stability and predictability. The roasting style is clean and precise, designed to let each coffee's terroir speak without interference. Vivid's sourcing framework is values driven, shaped by the realities of climate change, coffee plant disease, and the global coffee price crisis that affect the producers it works with.
