This coffee is sourced from the Minas Gerais region of Brazil. The beans are processed using the pulped natural method and are of the Mundo Novo arabica variety. Grown at an altitude of 900-1100 meters, the coffee has been rated 83.5/100. The roast profile is medium, designed to highlight the natural sweetness of Brazilian coffee while bringing out notes of chocolate, almond, and raisin without overwhelming the delicate nutty qualities or turning the milk chocolate notes into intense cocoa.
Kaj and Dan founded Haella around 2019 in Vastaras, setting up a micro roastery inside the Halla Shopping center. The format is intentionally accessible: specialty coffee in a place people already go, rather than tucked away in an industrial zone. They roast weekly, favoring light profiles at temperatures between 185 and 210 degrees Celsius, with most batches finishing in 8 to 11 minutes. What sets Haella apart is the hands on experience it offers. Customers can book sessions where they learn about coffee, taste multiple varieties, and roast their own beans, with food and fika included. Everything is built around the idea that each bean carries a distinct character and story worth discovering.
