Ben Hamilton's 2020 venture represents Belfast's evolution in specialty coffee culture, emerging from his foundational experience co-founding Guilt Trip coffee shop in 2017 to create a roastery that champions "people over product and passion over position" through meticulous single-origin selections roasted to showcase each coffee's truest expression. His approach masterfully balances technical precision with storytelling, paying obsessive attention to varietal characteristics, terroir, and processing conditions while packaging each release in distinctive VHS-inspired sleeves that earned recognition from It's Nice That and The Independent for their nostalgic brilliance. Process Coffee embodies the modern specialty movement's core philosophy—creating meaningful connections between producers and consumers while making exceptional coffee accessible, all in service of what Hamilton calls "Future Fond Memories" shared over perfectly crafted cups.