This natural processed Gesha coffee comes from the Rio Brilhante farm in the Cerrado Mineiro region of Minas Gerais, Brazil. Situated at an elevation of 1,150 meters, the farm is managed by the Urban family, who focus on sustainable agriculture and environmental preservation. The coffee is harvested manually and sun-dried on concrete patios for approximately 14 days. It offers a distinct flavor profile characterized by notes of raspberry, almond, and chocolate.
NewGround Coffee was founded in 2018 in Oxford by Joel Grates and Dickon Morris with a social mission at its core: providing work and training opportunities for ex offenders. The roastery is B Corp certified and pays growers four times the Fairtrade standard. Head roaster James learned his craft at Redemption Roasters while in prison and now runs the Loring S15 Falcon day to day. The original café opened in 2019 in the same Headington building as the roastery, and a second location, a café and wine bar on Ship Street in central Oxford, followed in 2023. The inspiration for the business traces back to the Zukuka Bora project in Uganda, where coffee farming transformed lives in communities affected by civil war.
