Yew Meng, an engineer by training, began roasting in 2016 and opened Reframe Coffee Roasters in Penang's industrial Bayan Lepas district as a nano-roastery. In 2019, Yew Meng won the International Coffee Roast Master Championship Malaysia. His engineering background shows in the approach: methodical sourcing, controlled variables, obsessive attention to roast development. Origins rotate seasonally with filter brewing positioned as the primary method for experiencing single-origin character.