When University of Miami buddies Chris Nolte and Paul Massard reconnected through a birthday text in 2015, they recognized South Florida's need for a roaster that could elevate coffee beyond the dark, over-extracted Cuban style. Drawing on Massard's six years sourcing beans across Central and South America and Eastern Africa, Per'La focuses on meticulous roast-to-order precision that consistently scores above 85, showcasing the inherent beauty of coffee through established relationships with producers.