Jake, Joe, and Herb Brodsky founded Novo Coffee in Denver, Colorado in 2002, establishing a family owned operation in the RiNo/Five Points neighborhood that has now operated for over two decades. Their Loring roaster, powered by Ferrari motors, roasts fresh daily to order, ensuring customers receive beans at peak freshness. A relationship driven sourcing approach, summarized by their motto Get Closer, shapes how the roastery builds direct connections with coffee producers and customers alike. This philosophy of proximity and connection has become the foundation of their reputation within Denvers vibrant coffee community.