Adventure Coffee Roasting started in 2004 when Denise and Scott Gilliland began roasting on a small San Franciscan roaster and selling bags from the back of a pickup at Tucson farmers markets. By 2006, demand had grown enough for them to leave their day jobs. A year later they opened their first roastery and upgraded to a 25lb Diedrich, eventually adding a second Diedrich as the operation expanded. Everything they roast is 100% USDA Organic certified, sourced from farms practising pesticide free agriculture, and fair trade certified where available. The Gillilands pay above market rate for their green coffee as a matter of principle. After nearly two decades of building the business, Denise and Scott handed operations to their son Josh, making Adventure a second generation family roastery. It remains small batch, organic, and rooted in the same Tucson community where it started.